![]() ![]() However, the top of the line Easy-Rider was allowed Heuer packaging, and featured several bells and whistles to separate it from its more pedestrian stablemates. Perhaps not wanting to dilute the value of the brand, the Easy-Rider series carried no Heuer branding, with most either being sold under Heuer’s Leonidas sub-brand, or through the Sears catalog as the “Sears Chronograph”. These watches were substantially cheaper than the rest of the contemporary Heuer range, with an Easy-Rider chrono costing less than a third the price of a contemporary Monaco. In 1971, Heuer released a budget-minded line of chronographs known as the Easy-Rider series. ![]() To start this series, we’ll be taking a look at a peculiar watch from the early 70’s, the Heuer Jacky Ickx Easy-Rider.įirst on the list is, in fact, a Heuer (even I couldn’t get through this sort of list without at least one- more on that later), but it might not be one you’re familiar with. Some truly incredible watches simply fall through the cracks in these articles, all of which have a design or sponsorship connection to Formula 1. There are so many other connections that are rarely mentioned, however. That’s not to say these stories aren’t fascinating, or that the watches themselves aren’t unbelievable- in fact, a well-maintained “Siffert” Autavia is my grail of grails- but these stories have already been well-covered. However, for the incredible amount that’s been written on the subject, it all seems to fall into the same few topics- Heuer in the late 60s-mid 70s and the connection with Jo Siffert, Jackie Stewart’s longtime ambassadorship for the Rolex Daytona, and a few others. It’s clear to see why, there’s a long history of cross-promotion, sponsorship, and technological sharing between the two, in particular with Formula 1. Multitudes of articles have been written over the years about the link between watchmaking and motorsport, both from the perspective of racing fans and watch enthusiasts like us all here at worn&wound. And really, if I’m honest, it’s this passion that led me into watches. I grew up at drag strips, superspeedways, and Ind圜ar races, and every Sunday since I was 12 I’ve woken up, oftentimes at 3 or 4 in the morning, to watch the Formula 1 World Championship. But my oldest passion, the love I’ve had in my life since before I could walk, is a die-hard, borderline unhealthy obsession with cars and racing. I got bitten by the watch bug one day, and bitten hard. Within a few short years of my life, I’ve gone from a complete watch illiterate whose only experience with horology was a Timex Ironman I had when I was nine, to the type of guy who spends hours each day trolling forums and drooling over everything from mid-60s Breitling Navitimers to Wittnauer super compressors to funky old Squale designs (It can change on a day-to-day basis, something I’m sure many of you are familiar with). In the past several years, I’ve been captivated by the watch world, especially the vintage side. This article is actually the first in a series that combines his passions, looking at lesser known F1 inspired watches and the people that inspired them. ![]() Sean’s a young writer with a love of watches and all things car related, whose work has been featured on the prominent car enthusiasts blog, Petrolicious. ![]() E ditor’s note: I’m excited today to bring you the first article by a new contributor to worn&wound, Sean Lorentzen. ![]()
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